How to label AI-generated content on TikTok, Instagram and YouTube
By the CreaVideosConIA team6 min
Quick answer
TikTok, Instagram, Facebook and YouTube ask you to disclose realistic content generated or altered with AI: people who look real, synthetic voices imitating someone, or scenes that look like real events. You disclose it with each network's option when publishing. If you don't disclose it when required, the network may label it on its own or remove the video.
When you must disclose it
When there are people or voices that look real and were generated or altered with AI, realistic scenes of events that didn't happen, or a real person saying or doing something they didn't say or do.
It usually isn't needed for animations, illustrations or clearly unrealistic styles, nor for production help such as captions, script, color correction or music.
How to disclose it on each network
- TikTok: the AI-generated content option when posting
- YouTube: the altered or synthetic content checkbox when uploading
- Instagram and Facebook: the AI info label when posting
Examples
- A virtual presenter who looks human: disclose it
- Your cloned voice narrating your video: disclose it
- A whiteboard animation with a generic synthetic voice: usually not needed
- A product video with your real photos and captions: not needed
Common mistakes
- Thinking that writing «AI» in the description is enough
- Using someone's voice or face without their permission
- Posting realistic scenes of made-up events without saying so
How CreaVideosConIA does it
When you publish from the platform, the synthetic-content disclosure is sent to the networks that allow it, and AI-generated people carry a visible notice in the video. Every video also comes out with C2PA Content Credentials, and your voice or avatar is only used with your consent verified by voice.
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Create my videoFrequently asked questions
Do I have to disclose a video with a synthetic voice?
If the voice imitates a real person or the video could be mistaken for a real event, yes. A generic narration about a topic usually doesn't.
What is C2PA?
An open standard that stores inside the file how a piece of content was made; some platforms read it to show the AI label.